Competitor Analyst

Job Description

Job Description Objective
We are seeking a detail-oriented Competitor Analyst to join LabVantage Solutions. As a Competitor Analyst, you will play a key role in gathering, analyzing, and interpreting information about competing companies. This position primary objective is to provide insights and actionable information to help LabVantage make informed decisions and gain a competitive advantage.
Primary Job Objectives
Conduct in-depth research on competitors, collecting information on their products, services, pricing, market share, financial performance, strategies, strengths, and weaknesses.
Analyze market trends, customer behavior, and emerging opportunities to understand the competitive landscape within the industry.
Create detailed profiles of competitors, identifying their unique selling propositions, target markets, and marketing strategies.
Perform SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to assess the strengths and weaknesses of competitors and identify potential opportunities and threats.
Compare the performance and key metrics of the company with those of its competitors to identify areas where improvements are needed.
Determine the market share of each competitor to assess their relative market presence and identify potential market share growth opportunities.
Evaluate the features, quality, and pricing of competitors’ products and services compared to the company’s offerings.
Stay informed about emerging technologies, regulations, and industry trends that could impact the competitive landscape.
Present findings and insights to relevant stakeholders.
Job Qualifications Necessary
Must have at least a Bachelor’s degree in a relevant field such as marketing, business, economics, statistics, or a related field.
2-3 years of experience in performing competitor analysis or product management.
Previous experience working with, or knowledge of LIMS software and laboratory workflows is highly recommended.
A good understanding of the LIMS markets and industries it serves.
Strong research methodologies.
Familiarity with tools and software used for competitive intelligence, data collection, and analysis is a plus.
Strong working knowledge of Microsoft Excel and Microsoft Office suite.
Ability to write and clearly communicate research findings and developed strategic recommendations.
Strong analytical skills to interpret and draw meaningful conclusions from data and information.
Adherence to ethical standards when collecting and using competitive intelligence.
Team player – focused on collaborative working.
Interest in working with/across a global team.